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What Small-Cap CEOs Get Wrong About Valuation
June 10, 2025
One of the most common conversations I have with small-cap CEOs goes something like this:
“We’re executing well. Revenue’s up. Why is our stock still flat?”
The reality is, valuation isn’t just about numbers. It’s about how the market perceives your potential — and whether you’re doing enough to clarify that story.
Here’s where the disconnect usually starts:
- The company is growing, but the narrative hasn’t evolved since the last capital raise.
- Management assumes “good results” speak for themselves.
- The investor deck hasn’t been updated in a year, and the last earnings call sounded like the one before it.
If you’re not showing investors what the next phase of value creation looks like — clearly, consistently, and confidently — then you’re asking them to guess. Most won’t.
Investor relations isn’t a reporting function. It’s a positioning one. And that positioning needs to evolve every quarter, just like your business.
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